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Hello Kitty is taking over the world, one product at a time – The New Economy

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Hello Kitty is taking over the world, one product at a time | In Hello Kitty, Sanrio has created a $7bn brand that is adored the world over. But just how did an expressionless cat-girl become so wildly popular?

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Hello Kitty is taking over the world, one product at a time – The New Economy

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Hello Kitty brand merchandise at the Sanrio store in Times Square in New York on Saturday, May 15, 2010. The European Union has fined Sanrio Co. 6.2 million euros over its illegal

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