PMI's IQOS Iluma Prime smoke-free device goes live with Japan Duty Free

Philip Morris International has announced the launch of IQOS Iluma Prime, the latest addition to the company’s growing portfolio of smoke-free products, with Japan Duty Free. This announcement follows the initial market launch of IQOS Iluma in Japan on 17 August. The new IQOS Iluma becomes the brand’s first tobacco-heating system to introduce

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