HYBE x Min Hee-jin's New K-Pop Group New Jeans Wins Fans Over With

Following Attention, the new K-pop group New Jeans also released the music video of their next MV titled 'Hype Boy.'
Following Attention, the new K-pop group New Jeans also released the music video of their next MV titled 'Hype Boy.

The woman behind girl group NewJeans refuses to follow any formulas

NewJeans - Wikipedia

Netizens Criticize ADOR's CEO Min Hee Jin For The Controversial Concept For NewJeans' Comeback - Koreaboo

NewJeans goes viral, challenges K-pop norms - Technique

Meet Min Hee-jin, mastermind behind K-pop girl group NewJeans: the CEO of Hybe sub-label Ador helped launch Girls Generation and Exo at SM, so why has her new group's branding been slammed?

NewJeans and the Future of K-Pop. Note: This essay and analysis was…, by Earl Allyson Valdez

Under 19 and full of innuendos: NewJeans controversy is latest in K-pop sexualization

Nothing less from Min Hee Jin, Praise Pours In For 'New Jeans' Creative Music Video

Min Hee-jin Effect': How the K-pop mastermind and NewJeans are doing things differently

NewJeans' CEO Min Hee Jin Left Her Successful Job As Creative Director Of SM Entertainment To Join HYBE—Here's Why - Koreaboo

HYBE CBO Min Heejin says she'll be careful on Cultural Appropriation for her upcoming Girl Group

Netizens Uncover Pedophilic And Problematic Inspiration That Creative Director Min Hee Jin Favors - Koreaboo

Min Hee-jin Effect': How the K-pop mastermind and NewJeans are doing things differently