The new F1 logo by Wieden + Kennedy London – Creative Review

The new F1 logo and identity hopes to re-engage its global fanbase. We talk to W+K’s Richard Turley, who headed up the project, about the new logo and suite of typefaces that look to the heritage of the sport while aiming to drive it forward

How Wieden+Kennedy is speeding up its Formula 1 design work using custom software

How Wieden+Kennedy is speeding up its Formula 1 design work using custom software

Wieden + Kennedy creates an intense spot for the new F1 season

Wieden+Kennedy spot depicts sensory overload of 'new era of Formula One', Marketing

How Wieden+Kennedy is speeding up its Formula 1 design work using custom software

The new F1 logo by Wieden + Kennedy London – Creative Review

Checkered response: F1's new logo, Marketing

The new F1 logo by Wieden + Kennedy London – Creative Review

Formula 1's new logo unwittingly reflects the sport's mid-life crisis – Duncan Stephen

Formula 1: Rebrand

Formula 1 – Brand Identity - Wieden & Kennedy London — Nick Mills

The new F1 logo by Wieden + Kennedy London – Creative Review