Grimace campaign that went weirdly viral fuels McDonald's Q2, yet growth may slow as inflation cools

McDonald’s is grinning thanks to Grimace after a marketing campaign to celebrate the “birthday” of its big purple mascot went viral and contributed to surprisingly strong second quarter sales.

McDonald's taps into childhood nostalgia with new Grimace-themed video game

Grimace takes over the internet

Grimace campaign that went weirdly viral fuels McDonald's Q2, yet growth may slow as inflation cools – WWLP

McDonald's

McDonald's won over Gen Z by bringing back Grimace

Who is CosMc? The inspiration behind McDonald's spinoff restaurant brand

McDonald's

McDonald's

McDonald's bet on viral success with its Grimace shake. TikTok users are pretending it killed them

Inventor of the Grimace Shake Trend Reveals How He Thought of the Idea

McDonald's

Grimace shakes help send McDonald's sales surging - CBS Miami

When UGC goes wrong: A case study of the Grimace shake trend

McDonald's