How e.l.f. Cosmetics is using personalization to drive e-commerce

In April 2019, the brand began implementing a product personalization program for both its desktop and mobile e-commerce sites. The program works by tailoring what a customer sees on the website based on their past shopping actions.

Next-Generation Personalized Beauty Market Size, Share Analysis 2024-2033

Sally Beauty, E.l.f. Beauty and Estée Lauder Companies report strong quarterly growth - Glossy

How e.l.f. Cosmetics makes every customer journey beautiful.

How e.l.f. Cosmetics makes every customer journey beautiful.

14 Trends Changing The Face Of The Beauty Industry In 2021 - CB Insights Research

A Closer Look at the Customer Experience: e.l.f. Cosmetics - Iterable

How e.l.f. Cosmetics makes every customer journey beautiful.

elf Makeup Strategic Initiative by Emily Whelan - Issuu

Inclusive & Disruptive Beauty for the Next Generation, e.l.f. Beauty CEO, Tarang Amin & CMO, Kory Marchisotto

How E.l.f. Saw A 49% Increase in Sales by Focusing On Gen Z

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2024 Beauty Ecommerce Trends & Growth Strategies & Brands to Follow [Examples]

e.l.f. Cosmetics Scales With Strategic Growth Strategy

Personalized Marketing 101: What It Is and How to Implement