e.l.f. Cosmetics Invites the UK to express your e.l.f. in its Biggest Community Driven Campaign Ever

e.l.f. Cosmetics invites the UK to live their bold truth by proudly expressing their e.l.f. in its first ever community-led brand campaign in the UK. To bring the e.l.f. acronym (eyes.lips.face.) to life in an irreverent, fun and cheeky way, e.l.f. turned to its community asking them "what does e.l.f. mean to you?" Their responses inspired the campaign. From "euphoric.luminous.fierce." to "every.life.free.", the campaign celebrates the individuality of every eye, lip and face.
e.l.f. Cosmetics invites the UK to live their bold truth by proudly expressing their e.l.f. in its first ever community-led brand campaign in the UK. To

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