Stanley cups: the psychology behind the internet's latest obsession

#StanleyTumbler has over 1 billion views on TikTok, with Stanley raking in $750 million in revenue in 2023. How did these colourful cups become so coveted?

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What is so special about Stanley Cups? The psychology behind the year's thirstiest obsession

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How did Stanley cups go viral? The obsession that can't be quenched

This Coveted Tumbler Is The Latest Reusable Obsession

When is the next Stanley cup drop? Why do Utah moms love Stanley mugs? - Deseret News

Why are people obsessed with the Stanley cup? A San Diego professor explains – NBC 7 San Diego

Stanley Cups Are Just Water Bottles - The Atlantic

Food & Wine on Instagram: According to a classics scholar, the current Stanley cup frenzy is just history repeating itself. Read more about humanity's eternal love affair with cups at the link

What is so special about Stanley Cups? The psychology behind the year's thirstiest obsession