Chiara Ferragni: How influential are influencers on consumer decisions?

The case of influencer Chiara Ferragni, fined €1 million by Italy's antitrust authority for allegedly misleading consumers, has been shared all over social media. With the rise in influencer marketing, what steps should consumers take to protect themselves from shady practices?

Top Fashion Influencer Chiara Ferragni Is Coming to Cinemas This Fall – The Hollywood Reporter

PDF) Digital Influencers, Food and Tourism—A New Model of Open Innovation for Businesses in the Ho.Re.Ca. Sector

Chiara Ferragni - FasterCapital

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Navigating the Chiara Ferragni Scandal: Impact on Influencer Marketing Globally - Miit Agency

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Digital Influencers, Food and Tourism—A New Model of Open Innovation for Businesses in the Ho.Re.Ca. Sector - ScienceDirect

Influencers: the trend that is revolutionizing the world of marketing - Magazine Horse

Social media influencer marketing: A systematic review, integrative framework and future research agenda - Vrontis - 2021 - International Journal of Consumer Studies - Wiley Online Library

Chiara Ferragni - FasterCapital

The business of influence: Have we hit peak influencer brand?