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Abel Makkonen Tesfaye, more commonly known as The Weeknd, is officially the most popular artist in the world, according to Guinness World Records (GWR).
The Weeknd's surge was fueled in part by TikTok, after his 'Die for You' remix with Ariana Grande went viral on the platform, according to GWR.
Guinness World Records Names The Weeknd 'Most Popular Artist
The Weeknd Named the World's 'Most Popular Artist' by Guinness World Records
The Weeknd named world's most popular artist by Guinness World Records
The Weeknd captures Guinness World Records, is officially the world's most popular artist: Do you agree?
The Weeknd named most popular artist in the world
Guinness World Records Names The Weeknd As The World's Most Popular Artist
Guinness Names the Weeknd 'World's Most Popular Artist
The Weeknd Named World's Most Popular Artist by Guinness World Records - Hot Pop Today
Guinness World Records Names the Weeknd The World's Most Popular Artist
Abel really might go down as Top 10 all time when it's all said and done : r/TheWeeknd
The Weeknd Named World's Most Popular Artist By Guinness World Records