K-Pop Group NewJeans Partners With Levi's® - Levi Strauss & Co

The Levi’s® brand is partnering with NewJeans, one of Korea's top K-pop girl groups, to further its ambition to engage younger customers.  

What Do Hailey Bieber, Barack Obama & Patti Smith All Have In Common? A Penchant For Levi's 501s

230521 NewJeans Twitter Update - NewJeans @ LIVE IN LEVI'S 👖❤️✨ : r/ NewJeans

Levi's celebrates milestone anniversary with NewJeans

How K-pop group NewJeans became an overnight fashion favorite

NewJeans on X: NewJeans @ LIVE IN LEVI'S 👖❤️✨ #NewJeans #뉴진스 #LiveInLevis / X

Levi Strauss & Co

NewJeans Returns To Their Hype Boy Era With Denim Looks At A Levis Jeans Event - Koreaboo

Levi's 501 x NewJeans, Women T-Shirt , Jeans & More

NewJeans Become Overnight Fashion Icons — GRIND Magazine

Levi's names NewJeans as new global brand ambassadors

Levi Strauss & Co