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What can the Stanley cup craze tell us about marketing trends, social media tastes, and the role of randomness in the economy? Derek consults the experts to find out.
Stanley cup craze: What is the big deal over the water bottles? - Vox
What water bottles work well? – Lincoln High School Statesman
Why Is There Lead in Stanley Cups and Other Reusable Water Bottles
Inside the cult of water bottles: How did we get here?
Water Bottles & Lessons in Viral Growth - by Rex Woodbury
The Stanley craze: How a reusable cup became the latest symbol of
The Stanley water bottle trend: how perceived scarcity creates
Why People Love the Stanley Quencher - Uncommon Path – An REI Co
Stanley owner says she's embarrassed in public due to “bizarre
This Owala Water Bottle Makes Hydrating a Delight, Not a Chore
How a 40-ounce cup turned Stanley into a $750 million a year business
How the plastic bottle went from miracle container to hated garbage
Water bottles are fast fashion's newest victim – The Northwood Howler