Sans Artificial: General Mills Scrambles To Reformulate Lucky Charms : The Salt : NPR

The company has pledged to ditch artificial colorings and flavorings from all of its cereals by the end of 2016. But those iconic rainbow-colored marshmallow charms might take longer to revamp.

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Sans Artificial: General Mills Scrambles To Reformulate Lucky Charms : The Salt : NPR

Sans Artificial: General Mills Scrambles To Reformulate Lucky Charms : The Salt : NPR, Lucky Charms

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Inside General Mills' Plan to Make Lucky Charms Seem Hip - WSJ

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General Mills Puts Twist on Classic Cereals

General Mills begins marketing cereals without artificial colors, flavors