How e.l.f. Cosmetics is using personalization to drive e-commerce sales - Glossy

In April 2019, the brand began implementing a product personalization program for both its desktop and mobile e-commerce sites. The program works by tailoring what a customer sees on the website based on their past shopping actions.

How e.l.f. Cosmetics is Bringing The Holiday In-Store Experience Online

elf Makeup Strategic Initiative by Emily Whelan - Issuu

e.l.f. Cosmetics - the perfect make-up for online beauty retail success with Google, Salesforce and social

e.l.f. Cosmetics Debuts Judge Beauty Campaign at the Big Game, Starring Judge Judy Sheindlin and a Star-Studded Courtroom

e.l.f Marketing Strategy: Insights into Gen Z's Fave Makeup Brand

The e.l.f. Community

E.l.f. Cosmetics does more than pay lip service to personalization

Global Cosmetic Industry Magazine - May 2021 - Optimizing E-commerce for the New Normal

What Is Ecommerce? Examples, Benefits, and Stats

What Is Ecommerce? Examples, Benefits, and Stats

The e.l.f. Community

Perfect Corp.'s 2022 Global Beauty & Fashion Tech Forum Returns to New York City for a Deep Dive into the Digital Transformation and the Future of Ecommerce

Sally Beauty, E.l.f. Beauty and Estée Lauder Companies report strong quarterly growth - Glossy

e.l.f. Cosmetics tailors the beauty regimen to every shopper

How E.l.f. Beauty beat the trend and sold cosmetics in a pandemic