Can Mielle Organics Stay True to Its Consumers Post-acquisition?

In 2022, Mielle Organics was the third fastest growing brand in terms of online search volume, per Spate.

Mielle – Avocado & Tamanu – Anti-Frizz Collection - Shampoo, Conditioner, Leave-in Conditioner, Stay Straight Serum & Curl Perfector – Bundle Combo Set 5PCS : Beauty & Personal Care

Beth Dobbins on LinkedIn: The Mielle Mango & Tulsi Collection just launched this month and features…

Rosemary Hair Strengthening Oil, Scalp Oil for Hair Growth- MIELLE

I Tried It: Mielle Organics Avocado & Tamanu Collection - xoNecole

Mielle Organics Honey & Ginger Styling Gel for Enhanced Curl Definition and Moisture Retaining with Aloe for Dry, Curly, Thick, and Frizzy Hair, Non-Sticky, 13 Ounces : Beauty & Personal

P&G Acquires Black-Owned Beauty Company Mielle Organics: 5 Things to Know

Mielle Organic's cult-favorite hair oil is flying off the shelves — here's why - TheGrio

Mielle review I seen on Facebook : r/Naturalhair

Procter & Gamble Acquires Black-Founded, Woman-Led Hair Brand Mielle Organics - AfroTech